If I think about a few successful companies, I can defintely think of people with otakus for their products or way of doing business. People on a tight budget shop at Wal-Mart. They are obsessed with making their dollar go further and Wal-mart makes that happen. People that love great customer service buy shoes from zappos.com. Apple has a follwing so strong that someone came along and made a movie about their faithful followers, Macheads.
Wednesday, June 19, 2013
How to get your ideas to spread
I found Seth Godin's idea of marketing to the innovators and early adopters interesting...marketing to marketing to the people that care and listen. I especially liked his discussion of otaku, a Japanese word that means people with obsessive interests. I don't think I quite agree when said that marketing a product to a constituency that doesn't have an otaku is almost impossible, but I still think it is a strong idea.
If I think about a few successful companies, I can defintely think of people with otakus for their products or way of doing business. People on a tight budget shop at Wal-Mart. They are obsessed with making their dollar go further and Wal-mart makes that happen. People that love great customer service buy shoes from zappos.com. Apple has a follwing so strong that someone came along and made a movie about their faithful followers, Macheads.
If I think about a few successful companies, I can defintely think of people with otakus for their products or way of doing business. People on a tight budget shop at Wal-Mart. They are obsessed with making their dollar go further and Wal-mart makes that happen. People that love great customer service buy shoes from zappos.com. Apple has a follwing so strong that someone came along and made a movie about their faithful followers, Macheads.
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