Groundswell

I thought the story about Digg and AACS LA was a great example of how organizations must be ready and committed to adapt to groundswell and everything that comes with it.  I think for a lot of firms, this change will be tough, especially within firms that might have an "old school" leadership approach or a culture that resits change.  I think its fair to say that social media is here to stay in one form or another, and the sooner firms realize this, the sooner they can figure out how to leverage its power.