Did anyone else notice that Amazon was listed three times in the Business Models on the Web article? I think they have really reinvented retailing (and probably a number of other industries), and the fact that they show up three times is a testament to that.
In addition to the models they are listed for, they also compete in the Content Services model with their Amazon Instant Video and Amazon mp3 offerings (Listen.com and Netflix cited), the Manufacturer (Direct) Model through their Kindle products (Dell Computer cited) and the Classifieds Model through Amazon Local (Monster.com and Craigslist cited).
It'll be interesting to see if they can continue to do so many things well.
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