A Confession

I have to admit, I have blogged before: B-W Blogway

I was one of 7 or so contributors to the B-W Blogway, a short lived blog mainly commenting about the sports world.  All the bloggers became to busy and enthusiasm waned, but I enjoyed it while it lasted.  For some reason we got over 7,000 page views and visitors from all over the world.

Anyway...I have been intrigued in the different ways companies are trying to engage the consumer through emerging technologies and social media.  From the outside perspective, it seems there is a wide range of strategy and level of engagement from firms; some firms are really pushing social media while some seem to have a more wait and see approach.  I am really looking forward to this clinic and delving into the material.